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© 2019 Duck Life - THE DUCK WAY FZ - LLC

building brands that make us proud




having long pursued a career helping businesses define their brand, shape their culture, and most importantly grow, it's about sharing and leveraging those experiences.

a startupper for over 10 years with experiences in north america, asia and the middle east, the journey has taken me across a variety of exciting challenges. from event and content production to retail and social enterprises, ride hailing and media networks to streaming and e-commerce, I've grown into leadership roles driving growth, marketing, brand and strategy. 




now, having had organizations reach out and struggle with many of the same obstacles encountered along my journey, ducklife's mission is to drive sustainable solutions for ambitious and innovative brands that make us proud

  • LinkedIn Profile
take a look at my LinkedIn profile for a better look at my professional experience

don't take my word for it. 

“Chris played an instrumental role at Careem. Launching and growing markets, catapulting our brand in the early days, and helping instill a culture that still lives with us today. If you're looking for impact and a non-conventional way to growing your business, Chris is definitely your guy."


Mudassir Sheikha, 

CEO and Cofounder, Careem.

“Chris is the guy you get on board when you want to shake things up and rethink how you do things. He's a leader and brand builder looking to drive purpose in everything he does."


Martin Stewart, 

Chief Executive, Sky New Zealand.


mindset / culture inspired by Tupac's "thug life" where we don't accept the status quo + fight for what we believe in.

supporting refugees with a portion of proceeds donated through our partnership with the MENA UN Refugee Agency.

"ducks" are a symbol for refugees, migrating where and when they please.