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Sarwa is on a mission to create wealth for everyone by making their money work.
A Few months ago we created two very successful campaigns (link) for Sarwa, so when they came to us for a brand refresh we knew exactly what it should be and what it should reflect.
While finance is complicated, Sarwa makes it simple, accessible, transparent and innovative. We wanted the branding to reflect these values and have a visual system that provides clear visibility to key messages and information.
Our icon is made up of two simple elements that are in line with our brand. The orbits represent the financial paths, all orbiting around one center, Sarwa. The S represents an already existing element of our brand to maintain the familiarity of the brand.
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