Justmop came to DUCKLIFE with the challenge of bringing new life to their brand. Not because they were struggling - but because the name and brand identity just didn’t capture who they were anymore. After years of successful growth and an expansion across markets and services, the singularity of Justmop didn’t make sense and a change was needed. So we asked ourselves a simple question - why do people use these services? And we realised it’s because people want to just spend their time on the things that matter to them - ultimately they want to just live life and so Justlife was born. Following the rebrand and creative overhaul we then brought the revamped brand to market with the campaign “Normal life v Justlife”. We know what life we prefer.