Our first collaboration with Namshi is special on so many levels: from concept creation to execution, it all happened in one week!

For Black November - a sales extension of Black Friday, we wanted to clearly communicate the discounts and promotions of the month, but we also wanted to remain relevant as the World Cup is right around the corner. This is how “Sales Worth Celebrating” was born.

For the visual concept, we were inspired by iconic celebrations of famous footballers like Messi, Cristiano Ronaldo, Neymar and others, while keeping fashion in the center of it all. Keep an eye out for the campaign that is currently taking over the streets of Dubai, Riyadh and Jeddah.