Noon approached us regarding a kick-ass predict & win game they wanted to launch for the World Cup. We started with the naming: Our inspiration was the Spanish word “Golazo”, that refers to spectacular goals - You know what we’re talking about! Next step was the matrix of the game - coming up with the game construct, including rewards levels. Once the main lines were set, we moved to the visual identity, messaging, and all needed comms’ assets… you name it, we did it! Golazo, Golazo, Golazooooo!