ProcPal - a SaaS B2B procurement platform came to DUCKLIFE fresh out of the gates in need of support to bring their product to market. We partnered with the team to bring the brand and product to life - after a lot of ideas (a lot) penny was born. Following the development of the brand strategy and a bit of inspiration from the Morning Show, the brand identity soon followed. The DUCKLIFE and penny team worked tirelessly developing the UI/UX and brand content to explode onto the market and change up the procurement game as we know. It really is procurement simplified.