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What We Do
We create brands that make us proud.
Nobody really pays attention until they can experience something. Whether that's by seeing it, hearing it, feeling it, or even sometimes smelling it, we're continuously searching for that distinction that can bring brands to life.
The world is always changing - the way people create online has changed and therefore your brand needs to as well. It’s all about quick shot content that fits today's fast-paced world. Whether you're looking to jump on the latest trends, participate in meme culture, or just express your brand in a ducking cool way.
Remember those iconic ads from back in the day? Those high-production, cinema worthy classics that just stuck with us... yeah, they were cool but CFO's won't sign them off anymore. Now that doesn't mean that advertising is dead, on the contrary, it just means that our thirst for performance-driven creative needs to ensure that campaigns work harder for us.
Much like our approach to content - our background in the start-up world helps immensely, but fundamentally it's all about performance today. That doesn't mean we have to sacrifice quality and creativity though. We have simplified the campaign production process which enables us to create ads in a way that works for performance while boosting your brand to your consumers. Simple one-day shoots, maximising budgets - optimizing performance.
03. Social Media
Scroll, scroll, scroll, LIKE, scroll, scroll, STOP... WATCH, LIKE, COMMENT, SHARE. Yep, we can relate - the issue though is the majority of content never makes it to the STOP stage. That's because a lot of content is noise, and we’re not in the noise business.
Your community guides your social! Today most brands still obsess over what they want to say and not what their community is participating in. That's why most brands are just wallpaper on your feed. We step back and look at each channel and each community differently to help shape the content that we create for you. Speed, agility and participation are the only three words you need to know when it comes to social.
04. Digital Marketing
Here's to the performance ones, the growth seekers, the data geeks, the spenders, the persistent ones... the ones who see things differently -- they're not fond of being overly creative & have no respect for the spend switch-a-off-er's. You can debate them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things.
Our approach to digital marketing is what every brand needs - a simple approach to growth. We manage and run your performance marketing with weekly check-ins and regular optimisation of your budgets and targeting. We work with your in-house content teams or our own to ensure that creatives stay fresh and on message. Performance marketing used to be a black box - we make sure it's not.
05. Brand Identity
It always starts here. No but seriously, figuring out your brand is the starting point of everything. It will guide you and give you the answers to all the problems you're trying to solve. The guiding principles to how you'll build the product, to the tone of how you speak, what you stand for, and how much you charge. Bottom line, once you know who you are, you know exactly what you're supposed to do.
We bring together our creative and marketing expertise to create brands that make us proud. Whether you're just starting out and need a basic look & feel or whether you're revamping your brand, we ensure that the basics are always right and your customers are what guides the design process. Your brand is everything - we never take it for granted.
06. Learn, Discover
Strategy can be a bit of a rabbit hole but it doesn't need to be that way. That's why we've designed a simple way to build strategies and help get your brand on the right path. Most organisations spend weeks writing strategy decks that get presented once, only to be stored somewhere on the cloud never to see the light of day again. That's not how we think. Our process streamlines the output, and once we're done the learning and discovering we're straight to executing.
We start by learning as much as we can. Industry, competitors, data and insights (if you have it) to form some sort of direction. This is foundational to how we operate and once we've gone through either a basic, or deep learn, we dive straight into the meat of the work. Depending on what type of strategy work you need, our team will put forward what they recommend to get you on your way. From a company strategy, to a pitch deck, to brand strategy or your GTM plan. And if you're more at the executional level then our social, content and digital strategies are likely what you need.
| Video Guidelines
Campaign & Production
Brand Refresh | Campaign
Noon Play Golazo
| Brand Strategy
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